Thanks to the fashion creative industry with prominent advantages, high-quality and humanized business services and measures, international famous fashion brand ZARA, the Korean high-end brand HAZZYS, and the American contemporary glamorous women’s clothing brand Bebe launched their businesses in Changning which helped them maintain high competitiveness and high impact in the contemporary fashion circle.

In recent years, Changning has expanded the value chain and industrial chain of fashion and creative industries, attracting many high-quality industrial enterprises to land, and domestic and foreign characteristic fashion brands to gather. 

For instance, I.T, with its unique fashion style, meets the needs of young people for taste and consumption. It has gathered more than 300 international brands, including IZZUE, 5cm, b+ab, CHOCOLATE, AAPE, fingercrox, and more than 300 domestic brands, as well as the American fashion brand DKNY since its establishment in 1984. 

With the design concept of simplicity, fashion, commuting and leisure, it integrates the spirit of independence and freedom, and presents young vitality.

Changning was given the role as Shanghai Fashion City Construction Demonstration Area, which is not only a commendation for the vigorous development of Changning fashion creative industry, but also brings strong confidence for the future exploration and innovation of the industry.

At present, Changning has gathered a number of fashion creative enterprises, well-known enterprises in the field of industrial design, and well-known fashion brands.

In addition to expanding the value chain and industrial chain and creating characteristic and high-end industrial clusters, Changning also provides people with fashionable daily leisure scenarios.

Based on the fact that the fashion industry has been included in the key industry category of Shanghai’s 14th Five-Year Plan (2021-2025), Changning will accelerate the construction of Shanghai Hongqiao fashion and creative industry agglomeration area, combine fashion creativity with urban renewal, deepen the integrated development of business travel and sports, optimize the environment, attract enterprises and fashion and creative talent, and promote the development of fashion and creative industry.

Changning has a favorable environment and conditions to develop the fashion and creative industries. The well-developed economy, rich human atmosphere and a range of social services provide favorable conditions for the development of these industries.

Changning has collected elements of high quality fashion resources, including fashion education resources, such as Donghua University and the Shanghai University of Engineering Science; commercial circles, such as Hongqiao and Zhongshan Park; 11 cultural and creative industry parks; two buildings for cultural and creative industries and six cultural and creative spaces,

The agglomerative effect of fashion and creative industries is obvious. A number of influential brands and activities have been formed over the years, like the MODE Shanghai Fashion Week Trade Show, Greater Donghua Fashion Week and the Shanghai Creative Industry Expo.

At the same time, Changning will help Shanghai build a “fashion city,” and make itself one of the major sites of the city’s ambition to become the capital of fashion and a high ground for fashion and creative talent.

Edited by Shanghai Daily