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The new release of the SHO brand and the SHO Future • Shanghai Forum signified the official return of the Shanghai Film Art Center on June 8, after an overall upgrading and transformation.

The newly renovated Shanghai Film Art Center serves as the main site for the 25th Shanghai International Film Festival from June 9 to 18.

Built in 1991, the theater located at the intersection of Xinhua and Panyu roads in downtown Changning District has borne witness to the flourishing and rapid development of Chinese cinema.

The renovation started in early 2022. Before that, the theater had already hosted about 1,000 special film screenings and conferences.

It also welcomed numerous film celebrities including Italian actress Sophia Loren, French actresses Sophie Marceau and Juliette Binoche, and US actress Meryl Streep and actor Edward Norton.

The renovated theater is equipped with an intelligent cinema control system and electronic control management system to support new digital functions of a “smart cinema,” such as unmanned screening and automatic scheduling.

Edited by Shanghai Daily