The China-Chic tea beverage brand Chagee signed with Changning on January 19 to set up its global business center in the district.

Hou Jijun, director of Changning District, issued a business license to Chagee, and Zhai Lei, deputy director of Changning, presented a “service package” for Chagee as a key enterprise based in Changning. 

In the next stage, government agencies and communities in Changning will work together to provide more support and services for the strategic development of Chagee.

Zhang Junjie, founder and chief executive officer of Chagee, introduced that Chagee was established in 2017 in Yunnan Province as a new China-Chic tea beverage brand. 

It adheres to the principle of “making friends with the world through Eastern tea” and inherits the spirit of the ancient tea horse road, which connected the east and the west 1,000 years ago.

The Chagee global business center will settle in the Hongqiao United Building, with its main functions being group comprehensive management, global product promotion, and global business convergence.

Over the past six years, Chagee has extended its business throughout the country and gone global with the number of its overseas stores exceeding 3,400. 

Edited by Shanghai Daily