As one of Changning’s characteristic activities during the “Shanghai Summer” international consumption season, the limited time pop-up store of Sanrio STAYCUTE recently opened at FIU GALLERY at 1175 Yuyuan Road. 

The gallery, an influencer, has transformed into a dopamine color space, becoming a beautiful scenery line in the Yuyuan Road art walk. The store has set up various fun offline check-in areas for film releases, as well as globally launched limited edition merchandise, attracting people to come and experience and check-in.

Internationally renowned IP company Sanrio owns the IP of many popular characters. The four characters who came to the pop-up store this time were Hello Kitty, Coolomi, Melody, and Beieno, all of whom appeared in their globally debut hoodies.

The surrounding area of the pop-up store is open to the public for free, and the check-in area can be booked and purchased through the official WeChat mini program of “FIU GALLERY.” 

During the activity period, the pavilion will be closed every Monday, and it will be open on Mid-Autumn Festival on September 16. In store fan meetings will also be held, inviting fans to have close contact and interaction with the four characters.

The Van Cleef&Arpels limited time experience space is located at 1208 Yuyuan Road, directly opposite the Sanrio pop-up store, and there is also something special. 

As the first stop of the global debut event for Van Cleef&Arpels’ Perl é e collection, this space has been transformed into a colorful “Golden Bead Paradise.”

Edited by Shanghai Daily