The first batch of new flagship spaces of Chagee in Malaysia officially opened on September 20. 

This is the new generation flagship space of the Changning brand. Inspired by the Maritime Silk Road and the Batic aesthetics, the design of the new spaces integrated the elements of Maritime Silk Road and Malaysian local culture. 

Since its establishment in Malaysia in 2019, the brand has formed a professional team locally and currently has over 130 stores.

Chagee has been making continuous efforts in the Southeast Asian market. In August, it opened three new stores in Singapore in one go. It has stores in Malaysia, Singapore, and Thailand, and Malaysia is its most consolidated market in Southeast Asia. 

It plans to open stores in eight Asian countries and regions including Singapore, Malaysia, Thailand, Indonesia, Vietnam, the Philippines, Japan, and South Korea in the future. Among them, the six Southeast Asian countries will play the most important roles in the next five years.

In addition to deeply cultivating the domestic market, Chagee continues to actively go abroad and promote Chinese tea culture to the international market, becoming a disseminator of Eastern culture. At present, Chagee has over 5,670 stores throughout the world.

In January, Chagee Global Business Center signed to partner with Changning. Hence, Changning provides various business services for the strategic development of the company. 

In the next stage, Chagee will take deeper root in Changning and make friends throughout the world.

Edited by Shanghai Daily