Spring is in full swing, and the Yuyuan Road neighborhood, The Place, Changning Art Park, and Livat Shanghai have all put on vibrant “new clothes.” 

Combining city level consumption voucher activities, women’s half marathon promotion activities, and shopping malls’ themed activities, people can experience a one-stop “shopping mania.”

In the Yuyuan Road neighborhood, the brand new floral and beautiful decoration has made the century-old street particularly beautiful, and has also attracted a large number of female half marathon runners to check in. Either admiring the scenery along the way, enjoying the comfort brought by delicious food, or experiencing the cultural heritage of historical buildings, the contestants gathered in groups of three or five, laughing and laughing, feeling the diverse charm of Changning.

The spring atmosphere of “green grass flavor” has attracted a large number of parent-child families at The Place. The themed flash mob event located in the atrium of the southern section of the shopping mall presents a new interpretation of the classic IP “Pleasant Goat and Big Big Big Wolf.” Based on the green farm, green lawn, and sheep village, multiple interactive and selfie spots are set up, making the scene feel like a “spring paradise.”

Around events and festivals such as Shanghai Women’s Half Marathon and Women’s Day, Changning Art Park actively collaborates with businesses in the catering, retail, and leisure industries to launch a variety of promotional activities. 

In the next stage, the mall will continue to use a series of community activities, art and digital empowerment scenarios, and other means to create a “combination punch,” deeply connecting surrounding residents and office workers, and striving to create a social space that resonates with consumers’ emotions, creating a consumption scene with warmth and vitality.

Livat Shanghai has also attracted a large number of consumers. Starting from March, the shopping mall will focus on flower viewing, flower parade, handmade flower, sports and health preservation, etc, allowing consumers to embrace early spring in all aspects. 

At the main entrance of the shopping mall on Jinzhong Road and Fuquan Road N., the “Flower Waterfall” hangs down to Sunshine Square, which is quite spectacular. 

Walking to the courtyard of the “mountain range,” the spring scenery sets off an immersive atmosphere. Arriving at the “Nordic Town,” the newly added colorful five petal flowers and small windmills can shine brightly at night, making it incredibly beautiful.

Edited by Shanghai Daily