On April 18, as one of the key events of the “First Launch of Shanghai,” the first “Oleh Oleh Festival” market was held in A. F. A complex, where shoppers encountered over 400 top domestic and international creative brands. 

There were also themed exhibitions, fun interactions, trendy forums, exciting performances, and other activities.

The “Oleh Oleh Festival” is a new IP jointly launched by the well-known Shanghai market brand “Common Rare” and the trendy lifestyle media NOURE, covering multiple sections such as original design, trendy printing and painting, global cuisine, boutique coffee, pet friendliness, and handbag culture.

The market is at the core area of Shanghai A. F. A, ROJO Art and Culture Space, originally the site of the Shanghai No. 10 Steel Factory. Under the blue sky and white clouds, elements such as red brick walls and high windows that carry the memories of the factory collide with the theme of fashion trends, creating a new vitality and causing visitors to sigh.

In addition, the market introduced four timed art exhibitions, as well as live DJ and band performances and healing forums, creating a cultural venue full of exploratory fun and social warmth. 

The pet friendly market also attracted a large number of pet owners to bring their pets, forming a unique scenery.

Edited by Shanghai Daily