The 2025 Changning District Reading Festival and Coffee Culture Week, known as the “Coffee Flavor and Book Fragrance,” opened at Hongqiao Park on April 23. 

The rich aroma of coffee is intertwined with the ink fragrance of book pages, blending the diverse wonders of culture, tourism, commerce, ecology, and art, bringing a unique spring feast to the people.

This year’s Coffee Culture Week will also combine the “55 Shopping Festival” and other important festivals to actively expand new consumption scenarios through five major coffee themed activities. 

During the May Day Golden Week, the Hongqiao International Coffee Festival will be held to gather globally renowned coffee brands and create a regional coffee cultural landmark. 

It will also connect physical bookstores, coffee spaces, and other cultural and tourism locations, create check-in guides, and construct a new urban cultural narrative. 

On the other hand, it will also cooperate with Tiktok in livestreaming to promote featured products and help merchants to attract customers online.

Edited by Shanghai Daily