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AI a core competency in building a brand

The 2025 Yangtze River Delta Artificial Intelligence Empowered Brand Industry Upgrading Conference will be held in Changning on June 6 with five major tasks.

Firstly, to further implement the national strategy for the integrated development of the Yangtze River Delta region, disseminate cutting-edge brand building concepts, and promote the display of brand strength in the Yangtze River Delta region on the international stage.

The second is to promote brand internationalization, build a platform for the international development of cities, regions, industries, and corporate brands in the Yangtze River Delta, and provide opportunities for communication and cooperation.

Thirdly, a cooperation mechanism for brand building will be deepened, cooperation in brand building among cities and enterprises in the Yangtze River Delta region will be promoted, while the exemplary role of host cities (districts) in high-quality and integrated development of the Yangtze River Delta will be orderly demonstrated, together with the expansion of the international brand influence of guest cities (districts) in the Yangtze River Delta region. 

The fourth is to create a promotion platform for foreign brands to showcase and promote their entry into the Chinese market, and to promote exchanges and cooperation between domestic and foreign brands.

Last but not least is to enhance the international brand image of the Yangtze River Delta. Through the holding of the conference, the overall image of the Yangtze River Delta international brand will be enhanced, becoming a window for domestic and international understanding of the Yangtze River Delta marked by brand competition.

Ecological landmarks on TV

On the evening of May 20, Changxin Habitat Garden, New Hongqiao Central Garden, and Shanghai Zoo in Changning appeared on the first national TV program focusing on urban biodiversity conservation, “My Neighbor in the City.”

“My Neighbor in the City” takes the observation perspective of Shanghai actor Chen Long, following nature enthusiasts and biodiversity experts, using images to record the fluttering birds in urban parks, the agile small animals in the dark night, the stubborn moss growing in the cracks between bricks and stones, and the hidden insect kingdom deep in fallen leaves.

The entire Changning participates in and practices the important concept of people’s democracy throughout the entire process of ecological environment construction and biodiversity conservation work, which will systematically improve the ecological environment quality of the district and build an international community of excellence where humans and nature coexist harmoniously.

Green cafes inspired by nature

The Greenery and Public Sanitation Bureau of Changning District has released the May Mocha Coffee City Walk map, introducing the cafes in the green spaces and parks of Changning. 

These spaces offer not only coffee and light meals, but also a 20-minute healing experience of green living.

Creative office with artwork ideas

Shanghai A.F.A is located at the intersection of Changning and Xuhui districts, close to Hongqiao Road Station of Metro Lines 3, 4, and 10, with convenient transportation. 

Its office consists of three Grade A buildings and 4 customized headquarters, with the forward-looking concept of “aerobic office,” providing enterprises with a broad view and whole process solution. 

Adhering to the sustainable development strategy, the project has obtained dual gold pre-certification from WELL and LEED. In addition, the green coverage rate of the project is as high as 22 percent, making it a rare low-density garden style office environment in the central urban area of the inner ring.

From the roaring machines of Shanghai’s 10th Iron and Steel Plant in the past to the Shanghai Urban Sculpture Creative Center, which carries artistic exploration, this land of Changning carries the glory and changes of Shanghai’s industrial history. 

With the revitalization of A.F.A in Shanghai, it further explores the value of the integration of culture and commerce in this land, and strives to achieve a deep integration of urban renewal and artistic culture.

‘Made in Shanghai’ goes global

The first overseas special session of the “Made in Shanghai” during the 2025 National Tour has recently landed in Osaka. With the help of the “neighborhood going global” model, Changning’s well-known commodity brands has received widespread attention during the event, showcasing Changning’s unique fashion consumption, lifestyle, and cultural ecology on the international stage.

Taking this event as a new starting point, Changning will further build a fashion industry ecological chain with regional characteristics, deepen the construction of the “Shanghai Fashion Capital Construction Demonstration Zone” and the “Shanghai Global New Product Launch Demonstration Zone.”

Editor: Li Xinran