During the National Day and Mid-Autumn Festival "dual holiday" period in 2025, Changning District integrated diverse resources from commerce, tourism, culture, sports, exhibitions, and green initiatives, launching a series of consumption promotion activities to create a strong festive atmosphere. The regional consumer market showed a positive trend of surging vitality and rising popularity.

According to data monitoring from key commercial entities, during the holiday period (October 1 to October 8), consumption in Changning District's four major business circles increased by 22.76 percent year-on-year. Among them, consumption at Zhongshan Park municipal-level commercial center grew by 35.85 percent year-on-year. As of the National Day holiday, the annual sales of Cloud Nine Shopping Center had exceeded 10 billion yuan (US$1.40 billion).

Based on data from the Consumer Market Big Data Laboratory, Changning's Columbia Circle, as a newly recognized Shanghai nightlife hotspot, saw nighttime consumption increase by 104.1 percent year-on-year.

Overlapping preferential subsidy policies

Hot consumption in home appliances, home furnishings, and automobiles

Driven by Shanghai's "Home Appliance and Home Furnishing Trade-In" subsidy voucher campaign, home appliance and furniture stores in Changning experienced a consumption boom. JD Electronics City Flagship Store in Changning saw a 17.86 percent year-on-year increase in sales during the holiday. Suning's "48-hour flash sale" special event from September 30 to October 1 achieved an 18.98 percent year-on-year increase in turnover over the two days.

Shanghai's further support for automobile replacement and renewal subsidy policies received active responses from various shopping malls in Changning. Cloud Nine's New Energy Vehicle Block launched various forms of promotional discounts, with mall foot traffic increasing by nearly 20 percent year-on-year.

Integration of culture, tourism, commerce, sports, exhibitions, and green initiatives

Diverse scenarios activate consumer demand

The Changning branch venue of the second Shanghai International Light Festival was held at Livat Shanghai, coinciding with the mall's anniversary celebration, allowing consumers to enjoy both art and benefits in one stop. The 2025 "Best Hongqiao" Carnival launched the first set of Changning flash card promotions, attracting visitors to enjoy consumption benefits covering dining, accommodation, transportation, sightseeing, shopping, and entertainment. The 2025 Shanghai Rolex Masters schedule covered the golden week, and under the influence of the "ticket stub economy," the Xianxia Tennis Center significantly boosted surrounding catering and retail consumption.

Columbia Circle hosted the sixth Suspense Theater Festival Week, enhancing the quality of nighttime cultural consumption. The third "Xiaohongshu" Street Life Festival was held on Yuyuan Road. Shanghai Mart successively hosted themed exhibitions on home decoration, cultural creativity, and food, meeting diverse needs for exhibition visits and leisure entertainment.

"IP economy" remains active

Stimulating new growth points in consumption

Cloud Nine Shopping Center introduced the first national store of the EX Robot Theater, attracting young tech enthusiasts with bionic technology interactive experiences. The first national 5G-A Mobile Shenhua co-branded hall opened in UU Center, creating a super new space for "check-ins, experiences, socializing, and consumption."

The Place launched the national debut of "PAW Patrol: Rubble & Crew" exhibition, allowing families to experience the exploratory fun of engineering enlightenment. Livat Shanghai hosted the Shanghai debut of the Wonder Frogs exhibition, sparking a check-in craze. Printemps Tianshan Store successively launched events like ACGN singing and dancing shows, stimulating new vitality in the "youth economy."

Yuyuan Art & Life Block's BuBu Market, The Place's Earth Life Festival themed market, Columbia Circle's "Art Wander • Autumn Hues" themed market, and Jinhongqiao Mall's "Good Heart" market... various distinctive themed markets were held successively, offering comprehensive immersive social experiences.

The National 15-Minute Convenient Living Service Month Shanghai Changning event was officially launched on October 10. Changning will showcase the characteristics of convenient service brands through three community itinerant markets, creating new community commercial service scenes full of vitality and closely connected to residents' lives.