On December 20, Changning District launched its “Galloping Horse Welcomes Spring • I Love Shopping in Changning” year-end & new year shopping season. A series of exciting offerings, including high-level exhibitions, pop-up ice sports, themed installations, shopping surprises and benefits, and coordinated promotions across commercial districts and streets, promise an unforgettable winter shopping spree.

Aligned with the overall requirements of Shanghai's citywide year-end & new year shopping season, this event will run through March 2026, spanning key consumption-boosting holidays such as New Year's Day, Spring Festival, and Lantern Festival. Centered around the “Year of the Horse” theme, the diverse activities aim to give the 2026 consumer market a strong and festive start.

An official from the District Commerce Commission said that Changning has integrated various settings including characteristic streets, commercial districts, malls, and cultural and sports venues. It has also mobilized multiple commercial spaces, distinctive streets, and parks within the district to plan activities based on their regional characteristics and resources. Over 50 key activities have already been organized, with forms and content to be continuously enriched.

Focusing on “Setting Off at a Gallop • Shop for Excitement”: 

optimizing all-area consumption scene services

Changning is carrying out multi-dimensional promotions, upgrading convenient consumption services, and exploring trendy domestic products to create consumption scenes with international flair, Shanghai flavor, and fashionable appeal, thereby stimulating brand consumption potential.

Cloud Nine Shopping Mall, in partnership with new energy vehicles, F&B, retail, and all other formats, is hosting a 20th-anniversary celebration. It features a “Galloping Dragon and Horse” themed exhibition, international artist performances, a flower exhibition, a “Tuntun Choco” themed pop-up, and collaborates with JD Electronics for promotions on green and smart consumer goods.

Livat Shanghai is holding a special new year promotion, launching Spring Festival limited editions in the clothing section and new zodiac-themed products in the gold and jewelry area, combined with benefits like discounts and spend-and-save offers, offering both style and savings.

Changning continues to optimize its consumption environment to attract international spending. Both L'Avenue Shanghai and Takashimaya Department Store have been recognized as “Shanghai International Friendly Shopping Malls.” This year, building on services like “tax refund for overseas visitors” (including instant refunds), multilingual shopping assistants, and luggage storage, Changning has piloted a “sealed and coded packaging” service at Takashimaya and Cloud Nine. The district has also distributed bilingual (Chinese-English) “I Love Shopping in Changning” promotional booklets, recommending Changning CityWalk routes. As the year turns, international visitors can also enjoy a quality shopping experience here.

Leveraging its advantage in agglomerating the fashion consumption industry, regional brands will launch Year of the Horse limited-edition fashion consumer products. At the same time, focusing on niche sectors like the pet economy, the district will further foster a Spring Festival consumption atmosphere of “shopping for fun” and “shopping for trends.”

Focusing on “Horse-feast Flavors • Savor Delicacies”:

 creating diverse culinary consumption experiences

Changning is collaborating with catering enterprises and commercial districts to create themed culinary scenes, offering diverse choices for reunion dinners and dining activities.

Bailian Xijiao Shopping Center, taking the opportunity of the BRUNCH BROTHER national debut exhibition, is partnering with restaurant tenants to launch special brunch sets and new year cuisine. ZFUN Plaza is hosting the “Millennium Ancient Charm • Chinese Elegance Gathering,” setting up a “Beautiful Food & Time” area featuring traditional delicacies and beverages.

Livat Shanghai, collaborating with IKEA and in-store tenants, brings Nordic-style limited-edition dishes, paired with food mystery boxes and spend-and-save benefits, allowing diners to unlock new year flavors amidst a lively atmosphere. Changning Art Park is offering atmosphere performances like a New Year's Eve concert during the season.

Continuing the winter market buzz, Yuyuan Road, a Shanghai characteristic catering street, is hosting the Yuyuan New Market event. Catering enterprises like Tang Palace and MOOSE, as well as Shanghai time-honored brands like “Zhuang Yuan Lou,” are successively launching “Year of the Horse” reunion dinner sets, New Year's Eve dinner packages, and semi-finished gift boxes, providing diverse culinary consumption experiences.

Focusing on “Horse Leaping in Changning • Night is Young”: 

activating night-time economy consumption vitality

Changning is deepening the development of night-time consumption scenes. Light installations, night-time performances, and festive events are successively appearing at Changning's “Great Places for Nightlife,” beautifying the city's night scenery and enriching residents' nightlife.

L'Avenue Shanghai’s “Winter Feast” themed event creates an elegant yet vibrant winter atmosphere. Changning Raffles City has built an ice and snow paradise and a winter market, offering experiences like character parades, romantic snowfall, and century-old lion dances. Changning Art Park launched the “Glowing Dream Blossom Plan,” creating Year of the Horse exclusive night scenes like a carousel and firework displays.

The Yuyuan Road block launched the “Light Up 2026” lighting event to celebrate the New Year with residents. Columbia Circle planned an art installation exhibition themed “Irregular Growth,” hosting the “Cozy Winter FUFU” winter market and new year-themed concerts. M+ Xingfuli opened the “Heartbeat Xingfuli” market, gathering romantic items like candies and plush products.

Focusing on “Nonstop Gallop • Explore Changning”: 

deepening integration of culture, tourism, commerce, sports, and exhibitions

Leveraging characteristic IP activities like IP exhibitions, cultural museum exhibitions, themed parades, and new “ice and snow+” consumption scenes, Changning continuously attracts diverse visitor flows.

The Place is hosting the East China debut of the national “Wilderland” touring exhibition, showcasing over 20 handcrafted art installations and creating a public art stage. Jinhongqiao Shopping Center created “Apple Town,” with activities like an apple market, magic bubble shows, and a joyful parade, offering a one-stop experience of a foreign fairy-tale atmosphere.

Printemps Tianshan Store is running the “Zootopia Pop-up Activity,” attracting families with children and young consumers. IP exhibitions like “Return to the Future: 1999” and brand pop-ups like Origins have successively landed in the Yuyuan Road block, becoming photo spots for residents and tourists. The underground music park at Haisu Cultural Plaza and Hongqiao Sports Park are offering themed performances like new year concerts.

The Greater Hongqiao Ice Sports Center at Hongqiao Sports Park, along with ice-skating activities at malls like Livat Shanghai and Raffles City, is boosting sports-related consumption. The “The Story of Dunhuang” Dunhuang culture and art charity exhibition, combined with mall discounts and hotel special offers, launched a “Passport” coordinated activity.

Shanghai Zoo is stimulating scenic spot consumption through activities like the Year of the Horse zodiac exhibition, cultural and creative merchandise, treasure hunt check-ins, science education lectures, and study tour experiences. Cinemas under the Tianshan Cinema group are launching Spring Festival movie ticket stub activities. Spring Tour has launched the “Shanghai Walking Tour” activity.

Simultaneously, Changning is continuously expanding new online consumption spaces. Centered around the theme “e-Horse Takes the Lead,” and focusing on topics like premium new year goods, fashion consumption, and digital life, the district is lauching online promotional activities such as “Spring Festival Tour China,” “New Year Goods Go Global,” and “Silk Road New Year Goods Shopping,” and setting up a “Year of the Horse Exclusive Zone” to meet convenient and globalized shopping needs.

As the lunar New Year approaches, the festive atmosphere in Changning is growing richer. The newly opened “Ball Ball Garden” on Yuyuan Road and horse-shaped topiary attract the passers-by to stop for photos. In the coming period, more festive decorations and installations will debut in Changning's commercial districts.