During the 2026 Spring Festival holiday, major commercial districts across Changning District launched distinctive and engaging new year activities, driving sustained momentum in multiple consumption sectors. Residents and visitors alike enjoyed the thrill of shopping amidst the rich festive atmosphere, ushering in a small peak in the Spring Festival consumer market.

According to data monitored by the Consumer Market Big Data Laboratory (Shanghai), consumption across Changning's major commercial districts remained robust during the 2026 Spring Festival holiday, with the Hongqiao-Gubei and Zhongshan Park city-level commercial districts leading the growth, posting year-on-year increases of 36.7 percent and 28.4 percent respectively.

 Festive spirit and vitality soar in tandem 

 Spring Festival consumption climbs steadily 

The Zhongshan Park commercial district saw average daily foot traffic rise 15.2 percent compared to the same period last year. Building on Shanghai's "Enjoy Consumption, Invoice Lottery" initiative, Cloud Nine Shopping Center added its own "Dragon Horse Carnival Travel Festival – Good Fortune + 'Horse'" consumption promotion activities. The new energy vehicle zone at Cloud Nine maintained strong consumer interest, with steady growth in both vehicle sales volume and revenue. At JD Electronics’ flagship store, products such as mobile phones, computers, and smart home appliances sold exceptionally well.

Shanghai Raffles City centered its efforts on the themes of "Welcoming the New Year in the Year of the Horse, Intangible Heritage Shines Brightly, and Non-Stop Happy Shopping," launching a series of distinctive activities rich in cultural heritage and interactive fun, covering the entire consumption period from Spring Festival to the Lantern Festival.

Yuyuan Art Life Street launched a special Spring Festival citywalk check-in activity, connecting Year of the Horse-themed installations, historic building tours, and specialty store shopping experiences. This integrated green mobility with quality consumption, effectively attracting both local residents and visiting tourists to check in and shop.

 Fresh experiences revitalize offerings 

 Commercial districts bloom with spring colors 

L'Avenue's winter feast artistic installations invite guests to step into a luxurious yet vibrant French ambiance as they move through the space, creating a more immersive festive experience.

The Place hosted the East China premiere of the "Land of Wilderness" national tour, featuring a 10-meter-tall "Desert Post Office" giant mail truck installation, over 30 "The Land of the Natives" cottage structures, and a pop-up "No Art Store" creating immersive new consumption scenarios.

The "Why Dunhuang • Echoes Resonate" Dunhuang Culture and Art Charity Exhibition at Yi Fung Place remained free to the public, showcasing nearly 100 exquisite exhibits and five replica caves from the Mogao Grottoes. Visitors can embark on a time-traveling Dunhuang cultural journey without leaving Shanghai.

Printemps Tianshan Department Store launched the "Saddle Up for a New Journey" event, offering benefits such as parking discounts, membership privileges, and discount group-buying vouchers, alongside interactive activities like writing blessings, playing with carved dice, drawing fortune slips, and making wishes with brushes, celebrating the Year of the Horse with the community.

Jinhongqiao Mall, centered on the theme "Come to Golden Hongqiao for New Year, Horse Luck All Around," set up a horse-themed family interactive area and hosted activities like lion dance blessings and Lantern Festival handicrafts.

Shanghai Takashimaya Department Store unveiled artistic installations including "Steed Rose Bouquets" and "Giant Horse Shopping Bags," launched new year lucky bags and parent-child new year experience activities, conveying auspicious new year messages.

 Integrated linkage of culture, commerce, tourism, sports, exhibitions, and green spaces 

 Forging a new ecosystem for Spring Festival consumption 

Within Changning's Linkong and Xinhua district-level commercial circles, Brilliance West Shopping Mall opened its "Brilliance West Botanical Garden," innovating new consumption scenarios. The mall created dual natural spaces inside and out, with the newly opened Seed Museum, nature education classrooms, and a pop-up flower shop allowing residents to easily "visit a botanical garden right at their doorstep."

Shanghai Zoo, under the theme "Thundering Hooves Paint a Vibrant Spring Together," curated a series of zodiac-themed activities integrating cultural heritage, ecological conservation, and interactive experiences. It offered an educational journey blending traditional charm with modern flair for the Year of the Horse and launched "Horse" themed cultural and creative gifts, creating a synergy between ecological recreation and commercial consumption.

Livat Shanghai, blending Nordic design with traditional new year flavors, created photo spots like the "Train Racing to Fortune" and the "No Slipping' Horse' Ice Rink." It launched the "Horse Fortune Market," featuring over 50 new year interactions including intangible cultural heritage experiences and a new year market, allowing residents to experience heritage crafts and shop for new year goods in one stop.

Changning Art Park, themed "Melting Light, Building Dreams, Fairy Tale Romance," created artistic installations and an interactive wishing space dedicated to conveying warm blessings.

At Columbia Circle, the "Veins of Spring" special exhibition opened at the Sun Ke Villa, where intangible cultural heritage techniques including Shanghai-style embroidered balls, batik, ceramics, and bamboo weaving intersected with floral artistry, embarking visitors and residents on a vibrant "springtime journey."