East Hongqiao Center has recently reopened with a refreshed appearance. It has not only upgraded its outdoor spaces and co created a habitat garden, but also introduced special pop up events, continuously exploring a new “small yet beautiful, small yet quality” model that integrates commerce and office space.

Refined spaces for a more relaxed atmosphere

After meticulous refinement, the outdoor spaces of East Hongqiao Center have effectively enhanced the functionality and ambience of the public areas. Well arranged seating that is both aesthetically pleasing and functional creates comfortable corners where passers by can rest and neighbors can socialize.

Bright yellow sun umbrellas, lounge chairs, and benches complement each other, instantly enlivening the space with vivid colors. Uniquely shaped flower beds are scattered around, and vibrant greenery adds natural vitality to the plaza. A giant sun shaped inflatable art piece stands in the midst, conveying energy and warmth.

Embracing sustainability for a greener future

East Hongqiao Center has achieved remarkable results in green building. The entire complex was meticulously designed and built in accordance with China’s “Three Star Green Building” standards and PM2.5 certification, and some of its office buildings have obtained international LEED Gold certification.

In March of this year, the “Cloud Habitat” garden, jointly created by Chengjiaqiao Subdistrict and East Hongqiao Center, was officially unveiled, constructing a three dimensional natural landscape that extends from the ground up into the urban sky. In spring and summer, this stepped garden, covering about 400 square meters, presents even richer ecological layers.

The birth of “Cloud Habitat” represents an innovative extension of the habitat concept from residential areas to business districts, allowing ecological protection and business development to coexist harmoniously, while also promoting the integration of commercial operations with green sustainability.

Creating new consumption scenarios with more innovation

In April this year, East Hongqiao Center partnered with “Chartres Baskets” to present a pop up event, where visitors could not only easily purchase trendy baked goods but also check in at social scenes that offer a more immersive and vibrant atmosphere. Focusing on diverse needs, the center has further enhanced the consumption and leisure experience for citizens, tourists, and office workers.

Next, East Hongqiao Center will join hands with its key tenant Himaxx to launch a “Spring Burn   Calorie Check in” campaign, using data recording to turn fitness into an interactive experience with feedback. Himaxx will also hold a 2026 brand name children’s clothing sale, featuring the most brands, the fullest inventory, and the biggest discounts, offering customers affordable prices.

East Hongqiao Center is the first commercial office mixed use project in the Changning area of the Hongqiao International Central Business District. With a total floor area of approximately 170,000 square meters, it includes about 30,000 square meters of premium retail space and four high quality office towers totaling about 70,000 square meters. The center enjoys the locational advantages of “mega transportation” – air, rail, subway, bus, and elevated roads – and benefits from the dividends of “low altitude economy,” “airport economy,” “exhibition economy,” and “business economy.”

“The center is now deeply integrating into the development of the ‘15 minute community life circle.’ We hope to precisely serve business professionals while fully rooting ourselves in the community. At the same time, we will continue to improve business facilities and community functions, maintaining green vitality and commercial appeal,” a manager of East Hongqiao Center said.