Customized courses offered for merchants at Tianshan Tea City to better greet foreign customers 发布时间:2026-09-11 信息来源:上海长宁
The Tianshan Tea City in Changning District has quietly become a popular destination, attracting foreign tourists to experience Chinese tea culture in depth. However, with the increasing number of foreign customers, merchants are also facing more and more problems due to language barriers and communication difficulties. To address this issue, the Tianshan Road Subdistrict Federation of Trade Unions has brought customized foreign language courses to Tianshan Tea City to help merchants overcome communication barriers and truly let the aroma of tea spread to the world.
On a recent morning, a "Business Russian for Beginners" course, specially designed for tea industry professionals, started on time at Jingyuan Academy in Tianshan Tea City. Many tea merchants made time to attend the training.
"Садитесь,пожалуйста(please sit down), Здравствуйте(hello)... Let's review what we learned last time. During this session, we'll learn about numerical pricing," In class, the teacher first led everyone in reviewing the pronunciation of the Russian alphabet and basic greetings.The dozen or so tea merchants, like students back in class, imitated the pronunciation word by word, taking careful notes from time to time. Then, the teacher brought the most common pricing scenarios in tea sales into the classroom, starting with recognizing numbers and progressing to actual dialogues such as "How much is this tea?" and "150 yuan for 200 grams", allowing the tea merchants to master the pronunciation of Russian numbers and units of measurement in simulated trading scenarios.

Considering that most tea merchants are beginners with no prior Russian knowledge, the course is tailored to their business and practical needs, covering various scenarios in tea trading. The content includes high-frequency scenarios such as basic greetings, numerical pricing, tea types, flavor profiles, and farewells. Furthermore, the Russian letters, phrases, and short sentences appearing in the course materials are marked with Chinese phonetic transcriptions, allowing merchants to quickly memorize and apply what they've learned.
"The teacher is really good, allowing students like us who have never been exposed to Russian before to pick up quickly," Ms. Wu, the owner of Shuxiangcaotang Tea Shop, admitted that when she first started learning, she was not very daring to speak, but now she can read aloud with the teacher in class. "Next time Russian customers come, I can greet them in their native language."


Tianshan Tea City opened in 2002, and its business scope covers tea, teaware, antiques and calligraphy, and tea culture communications. With the rising trend of "China Travel", it has attracted numerous foreign tourists. To help Tianshan Tea City improve its international service capabilities and allow foreign tourists to better experience Chinese tea culture, the Tianshan Road Subdistrict Federation of Trade Unions conducted on-site visits to understand the needs of merchants and quickly coordinated with the Tianshan Tea City Party Branch to promote the implementation of foreign language classes as a practical project for "precise service to merchants."
A representative from the Tianshan Road Subdistrict Federation of Trade Unions stated that the Tianshan Tea City has now customized and opened business English, Korean, and Russian courses to meet the communication needs of merchants when receiving foreign customers. At the same time, a foreign language volunteer service team composed of instructors provides continuous after-class tutoring to help consolidate classroom learning and assist tea city merchants in need to standardize foreign language labels and optimize bilingual shop signs, so that foreign guests can feel a strong "international atmosphere" from shop signs to product price tags, from greetings to daily communication when they enter the tea city.

The customized foreign language courses at Tianshan Tea City are just one example of the precise services offered by the street-level trade union. Since March of this year, the "Employee Night Classroom" for foreign language training has been fully launched, offering courses in German, Spanish, French, and Japanese at locations such as the "Huixin" Talent Service Station and the Ningjuli-Jinhongqiao Party and Mass Service Center. These courses have been well-received by employees, with enrollment slots filling up instantly upon release. This high demand reflects both the employees' urgent need for skills enhancement and the effectiveness of the trade union's precise services.
In the future, the street-level trade union will dynamically adjust the course content and teaching schedule based on feedback. At the same time, it will launch more customized courses to meet the actual application needs of different industries, so that employees and businesses in the area can truly "learn and apply" the courses, and continuously enhance the "Employee Night Classroom" service brand.