On October 12, the MODE Shanghai Fashion and Apparel Exhibition successfully concluded. Changning District immediately organized a brand-specific communication meeting to build a platform for in-depth dialogue between the government and enterprises, targeting the high-quality original fashion brands that emerged, accurately addressing the development needs of enterprises, and to offer targeted service for during the follow-up period of the MODE exhibition.

The communication meeting invited brands such as Muzi Hui, RAXXY, Shanyu Qinglan, Sishi Sanwei, and MMUUZZZ to participate.Brand representatives frankly raised practical challenges in their development, including channel expansion, media exposure, and low-cost trial spaces. Relevant district departments responded to each brand's concerns. From customized media promotion coordination and buyer resource matchmaking events to the overall planning of themed public welfare pop-up spaces, and the preparation of investment and financing salons for designers, a service list covering the entire brand growth chain gradually became clear.

At the meeting, the Changning District Commerce Commission detailed Changning's unique geographical advantages and supporting policies as the "eastern engine of the Greater Hongqiao area and the western gateway to the metropolis." Currently, Changning is fully committed to building a pilot zone for the fashion consumption industry, opening a number of pop-up and cooperative retail spaces in conjunction with century-old characteristic streets and neighborhoods such as Yuyuan Road and Wuyi Road. Simultaneously, it is offering public welfare pilot spaces covering about 10 to 15 squaremeters at selected neighborhoods, providing start-up designers with accessible offline scenarios close to consumers. Coupled with special support policies for the fashion consumption industry, it provides original brands at different stages of development with full-process guarantees from registration, venue matching, resource linkage to financial support.

As an independent designer brand that has grown up in Changning, "zaiwǒ" (within me) is a vivid example of the mutual empowerment of the MODE exhibition platform and regional industrial services. The brand has appeared at the MODE exhibition for two consecutive years. On the first day of this year's exhibition, it received an order from an American buyer within just one hour, thanks to its highly recognizable original designs, achieving efficient reach to a precise overseas customer base.

Starting with this communication meeting, Changning will further connect the fashion consumption industry pilot zone, century-old streets, and various commercial carriers, truly integrating the "spillover effect" of the MODE exhibition into the answer sheet of regional industrial development. From startup designers to original brands that have gone global, fashion companies of all sizes can take root in Changning and find exhibition, pop-up, co-operative retail spaces, and incubation spaces that suit their own development stages.