On October 27th, the "Gathering New Strength to Promote Development and Pooling Efforts for the Future" - the "Suzhou Creek Young Vibes" Fashion Consumption Promotion Event kicked off at Raffles City Changning.The event featured the opening of a vibrant cultural and sports market, the unveiling of a new sports space, and entrepreneurial stories shared by young shop owners, creating a "playground" where youthful trends and cultural and sports consumption intertwine within the commercial district.

The lawn market is so fun

Create new cultural and sports consumption scenarios that are open to browsing, tasting, playing, and engaging

On the lawn of Changning Raffles City, the atmosphere of youthful rock 'n' roll was ignited as soon as the band started playing. Starting from 10 a.m., the Youth Market, which combines sports, food, and cute pets, has been open throughout the day, attracting many white-collar workers, residents, and foreign friends from the surrounding area to "join in the fun."

This market leverages the resources of the Changning Raffles City commercial district, linking cultural and sports enterprises in its office buildings as well as high-quality brand merchants in the shopping mall, and bicycle shops along Changning Road, and it brought all sorts of fun-loving partners to the event. Yuyintang Music Youth Town brings a street rock trio to the open lawn area, with free experiences available for riding bubble machines and popcorn machines, not to mention a dazzling array of merchant services.

The most eye-catching feature was undoubtedly the array of branded bicycles on the lawn. Trek, Giant, Colnago, Specialized, and Scott—five major cycling brands—made a collective appearance, arranged in multiple rows, instantly igniting a sporty atmosphere. Visitors could not only see these flagship models up close but also personally experience the feeling of "chasing the wind" on the riding platform.

"Creating a one-stop cultural and sports consumption scenario that allows visitors to browse, taste, play, and participate" is the original intention of Zhoujiaqiao Street in holding this market. By building an offline platform for local enterprises, merchants, and youth economy to promote and showcase themselves, the market promotes government-enterprise collaboration, merchant synergy, and the integration of culture and sports, continuously enhancing the cultural and sports consumption reputation of the Changning Raffles City business district.

New space + new map: 

the local community neighborhood continues to boost youth economy 

On the day of the event, "The Hives" sports space, located on B1 floor of the West Zone of Raffles City Changning, was officially unveiled. Targeting office workers, this space introduces diverse sports experiences such as Hyrox, Pickleball, and rock climbing, aiming to create a lifestyle destination themed around sports.

Based on this space, the Zhoujiaqiao subdistrict also partnered with Changning Raffles City to create the "PLAY IN THE HIVES" office building pickleball invitational tournament, using a lightweight and fun competition to enrich the workplace life of white-collar workers and boost the economic vitality of the business district.

Want to find other fun and interesting cultural and sports venues are there easily accessible the area? A "Youth Consumption Map"—the "Youth Consumption Tour Guide"—connecting the unique consumption scenes of Zhoujiaqiao area, has been launched simultaneously. The map lists many trendy new consumption spaces friendly to young people: in addition to sports-themed venues such as One Punch Boxing House, COLNAGO Bikes, and X30 Fitness Space, many other bicycle, rock climbing, pet supplies and other merchants have been included, offering a "treasure hunt map" waiting for young people to unlock. 

Through the stage set up by the subdistrict, curators take turns to present their latest ideas 

The youth economy is more than just a fleeting phenomenon

What are the young entrepreneurs working on embodied intelligence busy with? What kind of dramas do young people like to watch? How to create fitness spaces that young people like? In the "New Quality Culture and Sports" TED-style sharing session, representatives from the Lenovo Embodied Intelligence Robot Youth Team in the area, as well as two young curators from Laizuo Theater and X30 Space, shared their stories of pursuing dreams in the youth economy and their experiences of growing and interacting with the community from a youth perspective.

“The value of fitness is never just about the training equipment, weights, and numbers in the store. The greatest charm of exercise is that it connects people,” shared Zhang Xiaoyue, the manager of X30 Fitness Space. She explained that the store has long been actively collaborating with the local community, participating in street basketball tournaments and planning to co-host a badminton friendly match. In her view, “new-quality sports and culture” means lowering the barriers to entry, attracting more people, and using sports as a bond to connect the community, businesses, and every young person, bringing more vitality to the neighborhood.

How can the subdistrict foster the continuous growth of these youth economy leaders? The answer lies in "providing platforms and resources." At the event, the "Youth Innovation Home" youth economy incubation academy in Zhoujiaqiao Subdistrict was officially launched. Leveraging the resources of the community college curriculum and the Tongzhou Academy platform, the subdistrict will provide full-chain growth support for youth economy leaders. Furthermore, relying on the district-level platform of the Shanghai Changning District Youth Innovation Talent Development Center, the subdistrict also invites youth economy leaders to become co-construction partners, establishing a platform for regular communication, resource sharing, and industry co-construction.

Zhoujiaqiao Subdistrict is committed to refining its business environment and promoting multi-party collaboration and diversified formats of governance. The "Zhoujiaqiao Business District: A Prosperous and Stylish Hub" brand project is a prime example. In the past two years, the first grid of Zhoujiaqiao Subdistrict, together with Changning Raffles City, Donghua University, and community art enthusiasts, has injected youthful energy into business district development and community governance, focusing on issues such as non-motorized vehicle parking and merchant advertising design. These achievements in business district co-governance have been compiled into the latest "Tongzhou Art Exhibition," which is on display in the exhibition hall on the second floor of the Zhoujiaqiao Subdistrict Party and Mass Service Center.

In addition, the subdistrict actively responded to Shanghai's "One-Stop Shop Opening" initiative to optimize the business environment, offering a "One-Stop Shop Opening" window at the district market regulatory bureau's office and assigning dedicated personnel to help entrepreneurs clearly understand the business registration process, thus enabling more market entities to start their businesses with less burden and achieve vigorous development.

In recent years, Zhoujiaqiao Subdistrict has continuously promoted the construction of the new cultural and sports cluster area alongside the Suzhou Creek, cultivating a favorable environment for youth economy while optimizing the business environment of the commercial district. New cultural and sports business formats have activated new economic momentum, and the improvement of consumption quality and governance efficiency have resonated in tandem, resulting in a mutually beneficial cycle between youth momentum and economic development.