2022/01/05
New Hongqiao Commercial Center
New Hongqiao Commercial Center is one of the city’s twelve municipal-level commercial centers as designated in ‘2009-2020 Shanghai Commercial Network Layout Program’, which extends from Zhongshan Road (W) in the east to Furongjiang Road in the west, and from Golden City Avenue in the south to Yuping Road (S) and Tianshan Sub-road in the north, with a land area measuring around 3.15 square kilometers.
New Hongqiao Commercial Center, backed up by the construction of the Hongqiao Foreign Trade Zone and Great Hongqiao Traffic Hub, focuses on the international commerce and sophisticated modern business and is expected to be a new integrated business functional section, incorporating functions of high-end businesses, catering and leisure, and culture and recreation into one unit, with foreign trade and events service as the leading factor.
New Hongqiao Commercial Center has now displayed a prototype of a high-end consuming market, gathering four medium- and high-end comprehensive department stores: Shanghai Takashimaya Department Store, Hongqiao Friendship Shopping Center, Tianshan Parkson and Huijin Hongqiao Department Store, as well as Shangjia Center, Hongxin Fashion Plaza and JSWB Hongqiao International Furnishing Center, which are unique in their respective characteristics.
A dislocated development of New Hongqiao Commercial Center is now under way, characteristic of a south-north gradient commercial space outlay composed of two vertical streets of Loushanguan Road and Zunyi Road and two sideway streets of Tianshan Road and Xianxia Road:
1. Zunyi Road Commercial Block: To form a core area of New Hongqiao Commercial Center, backed up by Shangjia Center, Hongqiao Friendship Shopping Center and Hongqiao City and joined by the first-rate high-end businesses featuring European and American fashion;
2. Tianshan Road Commercial Block: To form an area, backed up by Tianshan Parkson, Huijin Hongqiao Department Store, Hongqiao Tiandu and Hongxin Fashion Plaza together with Shanghai Hongqiao Cultural and Art Center, featuring a combination of medium- and high-end businesses that incorporate shopping, cultural and recreation functions;
3. Loushanguan Road Commercial Block: To form an area, backed up by Hongqiao International Center and Tianshan Parkson, Huijin Hongqiao Department Store, Hongqiao Tiandu and JSWB Hongqiao International Furnishing Center, featuring trend fashion and leisure life style;
4. Gubei International Commercial Block: To form a commercial pedestrian street, backed up by Shanghai Takashimaya Department Store and Golden City Avenue Commercial Pedestrian Street, and highlighted by the regional features of north-east Asian countries like Japan and Korea.