Local brands best of the city

A total of 23 brands from Changning were honored as the best of the city, which play leading roles in clothing, food, beauty and other categories.

DAZZLE, GRACE CHEN, NEIWAI, Smart, geoskincare, FLOWERPLUS, iFlytek, MEJJY, MASHAMA, RED CHAMBER, Out Of Office, NATUZZI, NOWWA, luckincoffee and MUSEE FOTO, among others are all beneficiaries of the vigorous development of Changning’s fashion and creative industry. 

During the 13th Five-Year Plan period (2015-2020), fashion and creative became one of the three pillar industries in Changning and with the industrial layout planned from a global perspective. 

Changning continues its legend as a “fashion and creative” hub during the 14th Five-Year Plan period (2021-2025). By giving play to the demonstration effect and brand effect of “Shanghai Fashion Capital Construction Demonstration Zone” and”Shanghai Hongqiao Fashion and Creative Industry Cluster,” it will vigorously promote the integration of science and technology, fashion and culture, and strengthened the subdivided fields of fashion design, entertainment performance, all-media, film and television services, exhibition, IP authorization management, etc. 

It will also attract high-quality enterprises throughout the world; accelerate the promotion of fashion and creative industry and work hard to further strengthen the industrial ecosystem. 

Shanghai remained the biggest attraction and most preferred choice for newly opened debut stores and flagship retail outlets in China, a latest industry study shows.

A total of 1,073 new store formats and new brand openings were recorded in the past year, according to the latest ranking by DataQuest, a local commercial real estate consultancy.

Fashion, trendy local brands and overseas niche brands are rushing to open first-ever offline stores in Shanghai to expand their brand influence and cater to local shoppers’ changing habits.

With latest opening of shopping centers and fashion hubs, retailers are injecting new momentum in the city’s shopping scene as Shanghai embarks on an ambitious target of becoming a fashion hub.

Edited by Shanghai Daily