Freshippo launches second global shopping offline experience store in Changning
2023/12/14
Freshippo's Global Shopping offline experience store recently landed in the Freshippo Premier Store, located on the B1 floor of Longemont Shopping Mall.
The store exhibits nearly 200 imported products. Consumers can not only communicate with the shopping guide to understand the characteristics of the products but also enjoy the convenient service of "trying before buying online and next-day delivery."
This is also the second Global Shopping offline experience store opened in Changning after the one in the Freshippo X Membership Store Donghongqiao Center.
Freshippo's "Global Shopping" is committed to exploring the best production areas, lowest costs, latest technology and optimal supply chain worldwide and introducing high-quality imported products from around the world to China.
The Freshippo Global Shopping offline experience store that landed this time is located at the main entrance area of the premier store. It has a full range of products available, including milk powder, health care, skin care and cosmetics. The diverse imported products and significant price advantages have attracted the attention of many consumers.
Freshippo "Global Shopping" adopts the "cross-border new retail model." At present, the mode has been successfully expanded to Freshippo's commercial formats such as premier store, X membership store and fresh store. Since this year, Freshippo's global shopping business sales growth rate has reached 78 percent, opening new channels for more than 200 international brands to enter China.
"We find that consumers have a high demand for imported goods, but because they cannot understand foreign language instructions and the price of a single online purchase is high, they do not know how to buy. This is also why we decided to promote the 'Global Shopping' business and open offline experience stores." said Guo Ting, who is in charge of Freshippo's customs affairs.
Combining consumer needs and preferences, the experience store regularly updates product categories and the shopping guide personnel will provide timely professional, caring and personalized services.