Unveiling urban elegance: the artistic showcase at MODE Shanghai Fashion Exhibition

The Autumn/Winter MODE Shanghai Fashion and Apparel Exhibition opened at IM Shanghai Changning International on Monday. This season's exhibition brought together featured brands from previous editions, including several Changning brands such as Pin Jewelry.

Different from traditional trade shows, the MODE exhibition has been characterized by its artistic exhibition design since its establishment in 2015. This season, a special feature of the exhibition is the artistic installations at the indoor and outdoor entrances using traditional mortise and tenon structures.

The IM Shanghai Changning International T1 building serves as the main venue for the MODE exhibition, attracting buyers from around the world. In the specially presented area of the exhibition, the booth of Changning brand Pin Jewelry has caught the attention of many female buyers.

The brand's jewelry primarily features silver, gemstones and pearls, encompassing styles that are delicate, bold, cool and gentle.

"This is the brand's first participation in the exhibition, showcasing the INTO THE CITY series with an urban theme and the BACK TO NATURE series inspired by nature," said Wang Yu, the founder of Pin Jewelry, adding that jewelry, like wearable art, can reflect the wearer's temperament, aesthetics and personality.

Also making its debut at the exhibition is Changning's exquisite lifestyle brand suns Singapore. Originating from Singapore, the brand has brought creative products in three categories: jewelry, porcelain and fragrances.

Throughout the five-day exhibition, in addition to the dazzling display of new products, there will also be M SPACE collaborative discussions, bringing new ideas and directions to the industry.