Magnum and Milk Ground unveil new products in Changning

Coinciding with the fifth edition of the Changning Double Five Shopping Festival, well-known brands Magnum and Milk Ground have successively launched their new products at the Yuyuan Art Lifestyle Block.

Magnum, a widely recognized ice cream brand, has launched its new products at Yuyuan Department Store (1018 Yuyuan Road). The launch event, combining interactive exhibitions and gourmet experiences, introduced the brand's Year of the Dragon products, "Little Golden Dragon" and "Little Azure Dragon" ice creams, to the public. The event will continue until May 19, open to the public daily from 10 am to 10 pm.

Yuyuan Department Store has donned a dazzling "new attire," featuring a striking dragon pattern that exudes Eastern charm. Inside, elements of light and shadow, intangible cultural heritage, culture and art are integrated, allowing visitors to embark on a multi-sensory "fantasy journey" and experience the perfect blend of traditional and modern elements.

A special display of Beijing dragon pattern embroideries is showcased on-site, created by Beijing embroidery artist Jin Xin. This exclusive dragon pattern, which carries the essence and intangible cultural heritage skills, has also been replicated on the packaging of the "Little Golden Dragon" and "Little Azure Dragon" ice creams.

Milk Ground has unveiled its new ready-to-eat nutritional series at Ribone Café (Lane 1107, Yuyuan Road). At the entrance of the cafe, a dreamy pink "cheese flower waterfall" captivates the visitors.

For this new product launch, Milk Ground has specially presented a "New World of Cheese," integrating product highlights and interactive tasting sessions, allowing everyone to further understand the brand's new offerings in a pleasant experience. The event will last until May 16.