Changning brand set to "Bloom" again at New York Fashion Week!

The Spring/Summer 2025 New York Fashion Week schedule has just been announced, and JUZUI, a high-end women's fashion brand under Anzheng Fashion Group from Changning, has garnered industry attention.

As the only Chinese label to host an independent show at the iconic Starrett-Lehigh Building, JUZUI is making waves in the fashion industry.

JUZUI's new collection is currently in the final stages of preparation and will soon be shipped to New York. The Spring/Summer 2025 collection will be officially unveiled at 2 am on September 11.

Established in 2001, JUZUI is known for its perfect blend of fashion, refinement, and practicality, consistently offering designs that capture the essence of modern urban women.

In February of this year, the brand made its debut at New York Fashion Week with a fashion show themed "Flourish." For its second appearance, the brand is set to unveil its Spring/Summer 2025 collection under the theme "Bloom," continuing its exploration of floral inspiration.

"This season, we're aiming for a fresh, relaxed take on modern 'Neo-Chinese Style'," said Wang Tao, JUZUI's creative director. The collection features innovative fabrics and techniques, incorporating Chinese peony motifs in various stages of bloom.

In her view, "Neo-Chinese Style" is more than just a reinterpretation of the past; it's about blending with modern life and other cultures. More foreigners will wear "Neo-Chinese Style" clothing out of love for it, rather than just curiosity.

"As fashion designers, our job is to delve into craftsmanship, fit, and consumer behavior. Just as the modified cheongsam was born in Shanghai a century ago when career women first emerged, the 'Neo-Chinese Style' needs to evolve to meet today's demands for beauty, comfort, and simplicity. Only then can it truly become a global trend," she said.