Coffee-themed charity event to support migrant, autistic children

During the Shanghai Philanthropy Week from September 2 to 8, a citywide charity event titled "Warmth of a Cup of Coffee" will be held. Participating coffee shops will donate 1 yuan (14 US cents) for every cup of coffee sold to support charitable projects for migrant children and children with autism in Changning and Xuhui districts.

Shanghai, which boasts the highest number of coffee shops globally, has a deeply ingrained coffee culture cherished by its citizens and has become a lifestyle for the younger generation. The "Warmth of a Cup of Coffee" charity event merges Shanghai's reputation for coffee and philanthropy, leading a new trend in charitable activities.

This year, the Municipal Civil Affairs Bureau, in collaboration with charitable businesses, consumers and social organizations, will engage in a series of diverse activities. These include coffee shop collaborations, online donation campaigns, offline charity markets and a coffee-themed Citywalk. Through corporate donations, public participation and charitable funding, these efforts aim to spread the culture of charity and promote philanthropic values.

Over 150 coffee brands, nearly 1,000 charitable coffee shops and more than 40 charity market coffee stalls will participate across the city, along with platforms like Xiaohongshu and Ele.me. Each participating coffee shop will donate 1 yuan for every cup of coffee sold. Donation cards will be placed at cash registers or production areas to encourage consumer participation in donating, with all proceeds going towards charitable projects for migrant and autistic children.

Simultaneously, Changning Haisu Cultural Plaza, Wuyi Xin Xiu Hui and Xuhui Riverside will host the "Warmth of a Cup of Coffee" charity markets. These events will feature charity coffee sales, project roadshows, coffee art performances, coffee culture promotions, Cosplay activities and artistic performances.

At these markets, McDonald's and Nova Coffee will draw attention with their food trucks, while Bear Claw Coffee and Oalty Coffee's baristas with disabilities will craft hand-poured coffee on-site.