Changning brand to present oriental charm with sustainability at 2025 New York Fashion Week

The high-end women's fashion brand JUZUI, under the Changning-based Anzheng Fashion Group, will present its "Floral Winter Tales" haute couture collection at the 2025 New York Fashion Week. This marks the brand's third appearance on the official schedule of New York Fashion Week and it is the only Chinese brand featured this season.

This collection continues the essence of the previous "Blossom" and "Bloom" themes, showcasing the story of Chinese women who, undeterred by the cold, bloom boldly and fragrantly against the wind. The designs are adorned with blossoming flowers.

The collection features original floral patterns emblematic of the brand, such as peonies and lotuses, along with plum blossoms, known as one of the "Four Noble Ones" in Chinese culture, highlighting an oriental charm. The fusion of oriental florals, colors, and traditional Chinese fabrics infuses the garments with a sense of ease and elegance.

A key focus this season is the emphasis on environmental sustainability. In collaboration with the International Fur Federation, the collection uses Furmark-certified natural fur, incorporating versatile, detachable designs for multifunctional use.

"New York Fashion Week is a global fashion stage. With this collection, we aim to better interpret the depth of Chinese traditional culture and its diverse cultural background, while actively responding to the fashion industry's call for environmental sustainability. We hope to resonate and connect with audiences both domestically and internationally," said Wang Tao, JUZUI's creative director.

Currently, JUZUI boasts 800 offline stores nationwide, and the brand plans to accelerate its new store expansion in 2025.