‘Made in Shanghai’ event kicks off to boost fashion consumer goods industry

The 2026 “Made in Shanghai” event, a high‑level matchmaking platform for Shanghai’s fashion consumer goods industry, kicked off on June 9, unveiling the city’s new three‑year action plan for high‑quality development of the fashion consumer goods industry from 2026 to 2028.

The new action plan comprehensively charts a course for accelerating the high‑quality development of Shanghai’s fashion consumer goods industry, focusing on three major dimensions: enhancing high‑quality supply, building an innovation ecosystem, and creating a synergy of industrial safeguards.

At the launching ceremony, eight key projects in the fashion consumer goods sector were unveiled. They include the Hempel China Fashion Industry Innovation Center in Changning, as well as the Icicle fashion accessories project, the CHICMAX Technology Park smart factory, the Jingrong Seamless Apparel Center, the Snow Bear Maternal & Baby Appliances’ new smart factory, the Öarmilk Dairy new factory, the Yeswood smart home production and auxiliary building, and the Xinghe Yuanjie trendy toy IP industrial base.

The 2026 “Fashion Shanghai” Innovative Product Directory was also unveiled on site. A total of 24 innovative products with distinctive characteristics of Shanghai brands and intelligent manufacturing were selected, showcasing the innovative achievements of local brands from R&D to market launch.

Changning District concurrently released its “Fashion Changning · Joyful Consumption” three‑year action plan (2026–2028), establishing the district’s fashion consumption identity with “global trends” as its strategic core and “China‑chic light luxury” as its development signature.

To further tap into the innovation potential of Chinese consumer brands, Shanghai will also host the 2026 China Consumer Brands Industry Innovation Competition, which is themed on empowering the industrial innovation of consumer goods through artificial intelligence.