Shanghai Fashion Customization Week opens, spotlighting bespoke luxury and 'happiness economy'
2026/06/29
The 2026 Global New Product Launch Season · Shanghai Fashion Customization Week opened on June 23 at M+ Xingfuli in Changning District, bringing together bespoke tailoring, lifestyle experiences, and immersive runway shows to energize the city's customized consumption sector.
With the theme of "artisan customization + happiness service consumption," this year's event focuses on two core tracks – apparel and lifestyle – and features a mix of debut runway shows, thematic exhibitions, and scenario-based experiences to unlock new vitality in the customization and service consumption market.
Changning District has recently unveiled its "Fashion Changning · Joyful Consumption" Three-Year Action Plan, leveraging its strong fashion and creative industry foundation and the collective strength of over 200 fashion consumer brands to promote deeper integration of production and commerce.
With "China-chic fashion" as a key growth area, the district aims to drive customized consumption through six product categories: fashion apparel, beauty and skincare, fast-moving consumer goods, food and beverage, functional foods, and smart consumer products.
The choice of M+ Xingfuli as the event venue reflects Changning's practical efforts to develop its "happiness economy." On New Year's Day 2026, the Changning District Marriage Registration Center relocated to 50 Xingfu Road, seamlessly blending romantic ceremonial experiences with the vibrant neighborhood atmosphere.
The Customization Week features an immersive fashion spectacle that combines exhibitions with dynamic shows. The main runway is set up in an outdoor dedicated space at M+ Xingfuli, creating an open and immersive fashion presentation environment.
On June 23, the grand comprehensive show titled "Road to Happiness" took center stage, featuring collections from three premium local custom brands – GRACE CHEN, MEJJY, and Renjian Yanhuo – interpreting the aesthetics of a happy life through fashion. On June 24 and 25, two exclusive brand launch shows will follow, with MEJJY presenting high-end business bespoke collections and Renjian Yanhuo showcasing neo-Chinese style elegance.