M+ Xingfu Lane brings new experience of happy consumption at its 10th anniversary

This year marks the tenth anniversary of the official operation of M+ Xingfu Lane after its urban renewal.

The landmark, which is located at No. 381 Panyu Road, Changning District and was transformed from an old factory, recently welcomed the debut store of Fooknock Shanghai, as it transforms into a popular cultural and creative landmark to a multi-dimensional scene happiness experience block.

The Fooknock Shanghai debut store has an eye-catching artistic layout. The central DIY interactive area offers customizable mechanical keyboard pendants and freely combinable lock-shaped ornaments, allowing for complete customization and perfectly catering to the individual expression needs of young people.

The wildly popular plush toy area features the full range of Jellycat products, paired with exclusive, customizable plush bouquets, making it a favorite spot for young urban professionals.

The adjacent section offers a range of stylish and thoughtful items including a full range of creative and cultural items, including stationery printed with love-themed elements, blind boxes, and souvenirs.

The hand-writing and journaling space offers a variety of stationery and notebooks, along with writing tools such as pens and colored inks, allowing customers to sit down and write or draw as they please.

Xiao Wang who lives nearby and used to often come to the block for walks with her family said it's even more pleasant to stroll around after the renovation.

Fooknock Shanghai Debut Store plans to rely on the M+ Xingfu Lane block to carry out more exploration and innovation in space operation and merchant operation models.

During the upcoming Qixi Festival (Chinese Valentine's Day), M+ Xingfu Lane  will launch a series of themed activities focusing on love and romantic atmosphere.

Hu Xiaoqi, head of the marketing department at M+ Xingfu Lane said it's revitalizing the block through business format adjustments and the introduction of distinctive specialty stores.

"We hope to transform happiness into tangible, customizable, and consumable physical products and immersive experiences, so that newlyweds, couples, and community residents can all receive this romantic message. For high-level debut stores that move in, special policy support will be offered with targeted incentives for start-up brands to promote the growth of brands as well as the whole block."

During the Qixi Festival, Xingfu Lane will host a vibrant outdoor bazaar, creating a healing experience area featuring various happiness-themed brands, and offering a variety of performances and games.