Changning-headquartered local pet brand has gained 200,000 fans during 5 years of overseas expansion

Founded in December 2021, Changning-headquartered Furbulous focuses on the "intelligent pet care" sector. In 2025, the company was recognized as a Shanghai High-Tech Enterprise, a Forbes China Pet Industry New Force Brand, and passed ISO9000 quality management system certification. Its flagship product, the Furbulous Box, is the world's first smart litter box equipped with "automatic packing and sealing" functions.

It has gained widespread recognition in overseas markets, ranking third in sales among litter boxes priced above US$300 on Amazon and number one in the entire pet category on JD Global, with its market share continuing to grow steadily.

The products are sold to North America, Europe, the Middle East, and other regions, gradually establishing a global user network.

“The core founding team of the company all have extensive experience in the cross-border industry and have a direct and profound understanding of the pain points of demand in overseas local consumer markets. This has allowed us to clearly define the logic of differentiated market selection from the very beginning of our business,” said Mao Yunyun, Furbulous of FREE.

The team has completed more than 10 iterations of the filter design of the FURBULOUS Box.

The product is equipped with seven safety sensors, including an industry-first in-bin live animal detection sensor, eliminating the risk of pets being pinched. After the cat finishes using the litter box, the device automatically cleans and packs the litter, keeping the litter clean and significantly reducing odor spread at the source. The device is equipped with an app that provides real-time updates on litter usage, and users can also use the data to assess their pet's health.

In recent years, FURBULOUS has entered a new phase of rapid growth, with its overall business scale continuing to expand. The Shanghai headquarters is responsible for core aspects such as brand operation, marketing, and supply chain management. To date, the brand's official website has nearly 200,000 registered users, and its total number of followers across global social media platforms is also close to 200,000.

As an entrepreneur who grew out of Changning, Mao Yunyun has always held a deep affection for this land and is committed to keeping his company rooted in Changning. Previously, when the company encountered operational pressures while developing its 9810 overseas warehouse business, relevant departments in Changning District and the Xinjing Town proactively connected with him and provided targeted assistance to help the company overcome difficulties. This support further strengthened his determination to give back to the region's development. In the first "New Going Global: International Youth Talent Training Camp" in Changning, Mao holds a high regard for the event as a mentor and he considered it an efficient channel for companies to connect with talent possessing an international perspective.

Currently, FURBULOUS has established long-term relationships with several trainees and included them in his core talent pool. Mao is also willing to offer assistance and guidance during the second training camp which is scheduled to be held from August 29th to September 20th, and ready to contribute to the cultivation of talent in Changning's overseas expansion sector.